The Amadori Group participated in the 9th edition of The European House - Ambrosetti's Food&Beverage Forum, held in Bormio on June 6 and 7, speaking on the panel "Feeding Society: the Food&Beverage Chain as a Social Actor."
Through the contributions of Matteo Conti, Central Strategic Marketing Director, and Gianluca Giovannetti, Corporate General Manager, the Group illustrated some of the initiatives that express its commitment to communities: from its collaboration with Fondazione Banco Alimentare ETS to its support for inclusive projects such as PizzAut and "Calcio Integrato," to the recent birth of the Amadori Foundation.
A speech that highlighted two key guidelines: all-round sustainability - Italian supply chains, animal welfare, waste reduction, circular economy - and transparency, understood as clear information on the origin of products, respect for nutritional needs and authentic communication. Central elements to respond to a consumer who is increasingly aware and attentive to the social and environmental impact of his or her choices.
The Bormio discussion was an opportunity to reaffirm the Group's Purpose: to feed the communities of today and tomorrow with proteins that are good for everyone, taking care of the ecosystems of which it is a part.