The B.Future Challenge 2025 is a four-week course dedicated to collaboration between companies and young talent, with the aim of generating innovative proposals useful for the future of work.
Throughout the duration of the initiative, the Protein Company accompanied the participants in their challenge: to develop a tool that can optimize business processes, a concrete context to test analytical skills, critical thinking and creative approach. The course then concluded with two days of discussion and planning at CRIF's BOOM Knowledge Hub.
On November 5, the Group took part in a round table dedicated to people, innovation and the future of work, with speeches by Selene Santacaterina, Director of People & Organization, and Giorgia Mainardi, Head of Innovation & ESG.
On November 6, the finalist Amadori team presented their project to the jury, joined by Emanuele Maltoni, Head of Food Production Engineering, and Jacopo Alberti, Innovation & Ecosystem Expert, as mentors. At the same time, Stefania Fabbri and Sara Zammarchi, from the Talent Acquisition & Employer Branding team, met with the young participants in interview and orientation sessions, valuable moments to deepen skills, attitudes and professional expectations.
Thanks to all the girls and boys who participated with commitment, bringing new ideas and points of view. A confrontation that confirms the Group's commitment to listening to the new generations and building paths of shared innovation.