In 2025, the Amadori Group renewed its partnership with Deejay Ten, Radio Deejay's famous traveling running event that involves thousands of running enthusiasts throughout Italy every year. The Group's support extended to all four stages of the new edition, confirming its commitment to promoting active lifestyles and abalanced diet based on the right balance between animal and vegetable proteins.
The 2025 edition of the Deejay Ten touched down in Turin, Bari, Treviso and Milan. Starting with the Turin stop, Gruppo Amadori was a protagonist with a booth in the Deejay Village in Piazza Castello, offering activities and tastings to give participants ahigh-quality Italian taste experience.
At the booth, visitors were able to discover theGroup's "Color Vision" - with white (chicken and turkey), yellow (eggs and egg products), pink (pork) and green (legumes)proteins - and participate in "The ProteinGame," an interactive game based on balance and stretching, dedicated to the different protein sources, to challenge friends and win prizes signed Amadori.
With this participation, the Group confirmed its commitment to promoting wellness and healthy food culture, combining sports, fun and quality food.