For the third consecutive year, Gruppo Amadori was among the protagonists at RiminiWellness, confirming its commitment to active lifestyles and a balanced diet. The participation provided an opportunity to present theGroup's"Color Vision": a complete protein offering, from Italian and controlled supply chains, integrating white, yellow, pink and green proteins.
The exhibition space involved the public with the "Amadori Games," a set of dynamic activities designed to combine movement and fun: from strength tests to free-body exercises to basketball challenges. The program was enriched by the presence of guests such as Franca "Hungry Franky" Molluzzo, Carlton Myers and Gianluca Gazzoli, who brought testimonials from the world of sports and entertainment.
The Group's contribution to the event also passed through cultural exchange: Matteo Conti, Central Strategic Marketing Director, participated in the roundtable discussion "Move to Live Better," organized by TEHA's Sport Value Observatory, dedicated to the relationship between nutrition, physical activity and wellness.
As the Official Food Partner, the Group also offered dedicated recipes based on Amadori and Lenti products inside theAmadori Hospitality Village and in the main refreshment areas of the fair.