An authentically Italian journey, made of people, tradition, innovation and an unbreakable bond with territories. This is the heart of "Supply Chain Stories, "the multi-channel social campaign of Amadori - The Italian Protein Company, which kicked off on April 1, on the occasion of National Made in Italy Day 2025.
Through an engaging narrative, the campaign describes the history and progress of Amadori Group's integrated supply chains through a collection of episodes, each dedicated to a key aspect of the supply chain. From "Origins," then exploring "Supply Chain Management," to the "Value" generated for communities and "Innovation," which brings attention to the Group's next challenges and investments in research and training.
The campaign culminated by giving space to theGroup's "Excellencies" at the product level: from Il Campese, spearhead of "white" proteins, through the Veggy range , the "green" proteins that boast 100% Italian legumes since 2025, and finally Lenti, the historic ham factory standard-bearer of a 100% Italian supply chain of "pink" proteins.
With "Stories of the supply chain" and joining the National Made in Italy Day 2025, the Amadori Group reaffirms its commitment to becoming the most sustainable and innovative Italian Protein Company, thanks to a proposal based on its own high quality and Italian supply chains, designed to meet the new and different needs of consumers.