Gruppo Amadori took part as a Partner in the third edition of the Forum Osservatorio Valore Sport, organized by The European House - Ambrosetti at the Olympic Stadium in Rome. The event brought together sports institutions and government representatives to present the evidence of the third Report dedicated to the dissemination of the culture of movement and the role of physical activityfor people's well-being.
At the center of the discussion was the link between sports and proper nutrition, a fundamental pair also for preventing conditions such as sarcopenia, which in Italy affects about 30 percent of the over-65s. Matteo Conti, Central Strategic Marketing Director, spoke on this topic in the "Generations in Motion" round table, emphasizing the importance of collaboration between institutions, the sports community and agribusiness companies to make healthy lifestyles and balanced nutrition accessible to all ages.
The Group's commitment is embodied in educational projects such as "Il Piatto PRO," aimed at elementary school, and in collaborations with Banco Alimentare and Popular Kitchens to support those in need. In sports, Gruppo Amadori supports more than 20 amateur associations and inclusion initiatives such as "Per un Calcio Integrato," as well as participating in events such as RiminiWellness, Deejay Ten and the Final Eight of the LBA Basketball League.