We are The Italian Protein Company, the Italian Group that looks to the future through good, quality proteins with pathways to wellness and innovation.
The Italian Protein Company
Good protein for everyone
For us, being The Italian Protein Company means positioning ourselves as a reference point in the agri-food sector, with our color vision that was born as a distinctive storytelling with an educational slant. Proteins-for us white, yellow, pink and green-not just different types, are for us a clear language to tell the story of the quality and variety of animal and plant proteins. This color classification allows us to communicate in a simple and immediate way the balanced mix needed for healthy nutrition.
In tune with the changing habits of people and what they choose to bring to the table, we therefore enhance and diversify our range of protein sources to promoteaccessibility to a varied and balanced diet, in which protein plays a major role.
A model that combines innovation, responsibility and attention to nutrition to bring taste and quality to the table every day and satisfy every dietary need.
Our color vision
"Within the framework of a healthy lifestyle we paint the table with a wide range of proteins: white, chicken and turkey, yellow, eggs, pink, pork, green, veggy products, to color your life with wellness."
Guiding us in this direction is our supply chain, the concept of the integrated supply chain, which has allowed us to evolve over time, from our origins in the poultry sector, and which today remains a pivotal point in expanding our offerings to other protein sources to respond to new dietary needs and changes in tastes and lifestyles, while always putting quality at the center.
The history of the Group begins in the 1930s, with the Amadori family.
Since then the company has grown, transforming into an integrated supply chain, paving the way for product innovation and becoming a national benchmark. A path made of investments, acquisitions and new ideas that today lives in a shared identity: Amadori - The Italian Protein Company.
1930s
The Amadori family began marketing poultry and farm animals.
1950s
Brothers Francesco and Arnaldo Amadori expand the business to the breeding sector.
1960s
The Amadori integrated supply chain model takes shape.
1970s
Distribution extends nationwide.
1980s
The first elaborate products and advertising campaigns debuted.
1990s
Specialization and development continue, with acquisitions of important entities in Italian aviculture (Cibus - Brescia, Avichianti - Siena).
2000s
Amadori establishes itself as a benchmark for poultry meat in Italy.
2001 The Il Campese project begins in Puglia, free-range, plant-fed, non-GMO chicken.
Years 2010
Innovation and investment drive growth.
2017 Campese also becomes antibiotic-free.
2019 Amadori celebrates its 50th anniversary.
2020
As a poultry specialist, Amadori is expanding its offerings to include vegetable proteins.
2022
Launch of plant-based range. Acquisition of Rugger Srl, owner of the Lenti brand.
2023
New corporate logo, new communication campaign, renewal of brand architecture. Partnership with Forno d'Oro.
2024
Group identity is born: Amadori - The Italian Protein Company.
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