We are The Italian Protein Company, the Italian Group that looks to the future through good, quality proteins with pathways to wellness and innovation.
The Italian Protein Company
Good protein for everyone
For us, being The Italian Protein Company means serving as a benchmark in the agri-food sector, driven by an educational approach to nutritional storytelling. For Amadori, white, yellow, pink, and green proteins are not merely product categories—they form a clear visual language that conveys the quality and variety of our animal and plant protein sources. This color classification enables us to communicate the balance needed for a healthy diet simply and directly.
In tune with evolving eating habits, we continuously expand and diversify our range of protein sources to ensure broad access to a balanced diet where protein plays a central role. It is a model that combines innovation, responsibility, and nutritional care to bring taste and quality to the table every day, satisfying every dietary need
Our color concept
"Within the framework of a healthy lifestyle we paint the table with a wide range of proteins: white, chicken and turkey, yellow, eggs, pink, pork, green, veggy products, to color your life with wellness."
Guiding our progress is our integrated supply chain, a foundation that has enabled us to evolve from our origins in poultry into a multi-protein provider. Today, it remains pivotal in expanding our offerings to new protein sources, allowing us to meet changing tastes and dietary needs while keeping quality at the center of everything we do. es, while always putting quality at the center.
The history of the Group begins in the 1930s, with the Amadori family.
Since then, the company has grown, transforming into an integrated supply chain, paving the way for product innovation and becoming a national leader.
Built on strategic investments, targeted acquisitions, and forward-thinking approach, this trajectory now culminates in our unified identity: Amadori – The Italian Protein Company.
1930s
The Amadori family begins marketing poultry and farm animals.
1950s
Brothers Francesco and Arnaldo Amadori expand the business to the breeding sector.
1960s
The Amadori integrated supply chain model takes shape.
1970s
Distribution expands across the national market.
1980s
Amadori launches its first elaborate products and advertising campaigns debut.
1990s
Specialization and development continue, with acquisitions of important entities in Italian aviculture (Cibus - Brescia, Avichianti - Siena).
2000s
Amadori establishes itself as a benchmark for poultry meat in Italy.
2001 The Il Campese project begins in Puglia, free-range, plant-fed, non-GMO chicken.
Years 2010
Innovation and investment drive growth.
2017 Campese also becomes antibiotic-free.
2019 Amadori celebrates its 50th anniversary.
2020
As a poultry specialist, Amadori is expanding its offerings to include vegetable proteins.
2022
Launch of plant-based range. Acquisition of Rugger Srl, owner of the Lenti brand.
2023
New corporate logo, new communication campaign, renewal of brand architecture. Partnership with Forno d'Oro.
2024
Group identity is born: Amadori - The Italian Protein Company.
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