Following its participation in the Frecciarossa Supercoppa 2025, the first official event of the LBA season at the Unipol Forum in Milan (Sept. 27-28), the Amadori Group strengthened its role as Official Protein Partner of the Lega Basket Serie A, developing a strategy that combined on-court presence and dedicated content.

The collaboration with Lega Basket Serie A translated into active participation in the main moments of the season, such as the Final Eight in February, helping to promote a sports culture based on wellness, balance and correct lifestyles.

Alongside the activations in the events, the Group gave birth to "Amadori Protein Talk," the vodcast created together with LBA that tells the story of Italian basketball through the stories of its protagonists. Hosted by Pierluigi Pardo and Carlton Myers, the format focuses not only on sports performances, but also on the human side of the athletes, including passions, personal paths and reflections on the relationship between sports, nutrition and wellness. It is available on the channels Spotify e YouTube Amadori.

The project is completed with "Spicchi di Benessere," the editorial format that combines popularization and entertainment, delving into the link between balanced nutrition and sports activity in an accessible and engaging way, with interviews by fit-food influencer Franca Molluzzo "Hungry Franky."

With this integrated presence, between events and content, Amadori Group consolidates its commitment to promoting a healthy and active lifestyle, strengthening the link between sports, nutrition and wellness.