Amadori Group participated as a partner in the Frecciarossa Supercoppa 2025, the first official event of the new Lega Basket Serie A season , which took place at the Unipol Forum in Milan on September 27 and 28.

During the semifinals and the finals, the Group - through the Amadori and Lenti brands - was present in the LEDs on the sidelines, at the basket and on the parquet, reinforcing its visibility in a highly attractive sports context. IntheHospitality area, fans were able to taste a selection of the Group's protein products, from "white" and "pink"meats to the Veggyrange , sourced from integrated Italian supply chains and designed for those who combine taste, wellness and a balanced diet.

The presence at the Supercoppa represents a step in the journey that sees the Amadori Group alongside the Lega Basket Serie A, started with the Final Eight 2025 and part of a broader commitment aimed at promoting healthy and activelifestyles , integrating movement and proper nutrition.