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Our brands tell our story

Each brand within the Amadori Group expresses a shared vision and a concrete commitment: to bring good, high-quality proteins to the table that are accessible to everyone, responding to a wide range of dietary needs.

Amadori, solid roots and contemporary outlook

Amadori is the founding brand from which it all began. Long established as a trusted reference for Italian families for chicken and turkey, it represents a unique model thanks to its integrated supply-chain culture, designed to ensure quality, traceability and sustainability. The Il Campese supply chain, in particular, represents the largest free-range chicken supply chain in Italy and the second largest in Europe.

 

Today, the brand stands out for a diversified range in constant growth and evolution, where the “white” proteins of poultry sit alongside the “yellow” proteins of eggs and the “green” proteins of veggy products.

Lenti, the Italian charcuterie tradition looking to the future

Part of the Amadori Group since 2022, Lenti draws on a rich Italian tradition in the processing of cooked pork, a source of “pink” protein within the Group’s colour-coded vision. Its specialities are the result of careful processing, the selection of the finest raw materials and a perfect balance between authentic flavour and attention to nutritional values, offering genuine products that convey passion and care. Among them stands out the “Eccellenza di filiera” range, made with 100% Italian pork.

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