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Our brands tell our story

Each brand within the Amadori Group expresses a shared aspiration and a concrete commitment: to bring good, high-quality proteins to the table that are accessible to everyone, responding to a wide range of dietary needs.

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Amadori, solid roots and contemporary outlook

Amadori is the founding brand from which it all began. Long established as a trusted reference for Italian families for chicken and turkey, it represents a unique model thanks to its integrated supply-chain culture, designed to ensure quality, traceability and sustainability. The Il Campese supply chain, in particular, represents the largest free-range chicken supply chain in Italy and the second largest in Europe.

Today, the brand stands out for a diversified range in constant growth and evolution, where the “white” proteins of poultry sit alongside the “yellow” proteins of eggs and the “green” proteins of veggy products.

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Lenti, the Italian charcuterie tradition looking to the future

Part of the Amadori Group since 2022, Lenti draws on a rich Italian tradition in the processing of cooked pork, a source of “pink” protein within the Group’s colour-coded approach. Its specialities are the result of careful processing, the selection of the finest raw materials and a perfect balance between authentic flavour and attention to nutritional values, offering genuine products that convey passion and care. Among them stands out the “Eccellenza di filiera” range, made with 100% Italian pork.

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Learn more about Unconventional

Unconventional, plant-based taste that expands our offering

Part of the Amadori Group since 2026, Unconventional is an Italian brand founded in 2020 and now one of the leading players in Italy’s plant-based market. Its products are made at the Coriano facility in Romagna, where a focus on taste and the quality of plant-based ingredients drives the development of a wide range of products made with plant proteins, offering variety and flavour to those looking to diversify their diet.